A Sourcing Guide for Seasonal Jewelry: How to Get the Best Styles for Your Brand
Seasonal jewelry sales are driven by predictable patterns tied to holidays, weather, and cultural events. Retailers who plan around these cycles can sell more effectively, especially during key seasons like Valentine’s Day, Easter, summer, back-to-school, and Halloween. Sterling silver is popular for its affordability and giftability. Early sourcing and a strategic mix of seasonal and evergreen pieces help retailers stay organized and maximize profits throughout the year.
