925 Silver Jewelry cares about your privacy

Welcome to 925 Silver Jewelry by Phoenix Manufacturing. The leading online store for wholesale silver jewelry in Thailand. We are the e-commerce arm of one of Thailand’s most recognized and established silver jewelry manufacturers, Phoenix Manufacturing Co., LTD.

Scope of this Privacy Notice

This Privacy Notice applies to all users of our services, websites, applications, features, or other services anywhere in the world, unless covered by a separate Privacy Notice.

This Privacy Notice applies to the following categories of individuals:

  • Persons showing interest in us and our services or paying for them
  • Business partners: business partners, including their employees
  • Employment candidates: individuals that apply for a job with us

All the above subjects are referred to as “you” or “your”.
Our data protection practices are subject to applicable law in the places in which we operate. This means that we engage in the practices described in this Privacy Notice in a particular country, only if permitted by regional or local data protection laws.

Changes to this Privacy Notice

We reserve the right to change this Privacy Notice from time to time according to the changes in our services, the processing of your data or in the applicable law. We therefore recommend visiting our Privacy Notice periodically.

Who is responsible?

The legal entity that acts as your data controller determines how and why your data is processed:
925 Silver Jewelry by Phoenix Manufacturing, 70/3, 70/4 Moo 15, Poochao Saming Prai Road, Bang Ya Phraek, Phra Pradaeng, Samut Prakan, 10130, Thailand.

Types of data we process

We only process your data which is required for a specific purpose. In some countries, additional data can be processed to comply with local laws.

  • Contact data
    Information to contact with you
    e.g. when you register or when you subscribe to our newsletter
    Such as: your name, email address
  • User authentication and authorization
    Information to identify and verify you as a user of our systems and to verify your access to specific data.
    Such as: your login ID, encrypted password
  • Profile Data
    Information on your profile
    e.g. to set your order preferences or addresses.
    Such as: your delivery addresses, order/purchase history
  • Shipment data
    Information enabling the shipment of your order.
    Such as: your name, phone number, address, email address
  • Payment data
    Information enabling the confirmation of your order payment.
    Such as: payment reference number, payment amount, payment timestamp, payment status
  • Employment candidate administration data
    Information used in HR systems for candidates’ data.
    Such as: your application, competences, work visa

Why we collect your data

At 925 Silver Jewelry, we only process your data for specific purposes and where we have a legal basis to do so. This can either be:

  • To comply with a legal obligation.
  • The legitimate interests pursued and to safeguard your and our rights
    e.g. to increase your customer satisfaction, to deliver and improve our services for you, to facilitate your communication and interaction with us, to provide you with a more efficient, simplified and cost-effective service, to better manage our relationship with you and the opportunities that are presented with it, to better protect your data and to make sure no prohibited and unacceptable items enter our network. We will make sure that these legitimate interests are balanced. When applicable, you have the right to object.
  • Consent, which you may withdraw at any time.

Visiting our website

When you visit our websites, we capture your data which is necessary for us to make the website accessible to you. Further storage in log files is performed to ensure the functionality of our websites and the security of our systems. We therefore have a legitimate interest in processing your data. We delete your data as soon as it is no longer needed to fulfill the purpose for which it was collected.

Customer feedback

925 Silver Jewelry may interact with you to capture your feedback and experience with us. Your response will help us generate improvements in delivering our products and services. Depending on your country, the processing will be based on legitimate interest or on your consent.

Digital messaging

To facilitate the communication between us, we offer you to contact us via third party communication channels of your choice (e.g. Live chat, Contact form, Email). The systems respond with keyword-based answers or passes your request to a staff member in a live chat. This is a quick and easy way to have answers on our products and services. 925 Silver Jewelry has a legitimate interest in processing your data for the facilitation of our communication. If you do not wish to make use of such a channel, you are welcome to contact our customer service. For further information on data protection practices of the communication channel providers, please visit their websites.

Cookies and similar technologies

925 Silver Jewelry makes use of various technologies to store your user preferences or other information to make our services to you as convenient and efficient as possible. When you access our website, a Privacy Preference Center will inform you that your consent is required to the use of certain cookies, such as analytical cookies or similar technologies.

Social media fan pages

We provide you our social media fan pages, such as Facebook, Instagram, or LinkedIn to better manage our relationship with you and to communicate with you. Therefore, we have a legitimate interest in processing your data. For more information, please visit our Privacy Notices on our social media fan pages.

Payment partners

925 Silver Jewelry offers you several payment options to facilitate your payment experience. We accept all major debit and credit cards, as well as online payment systems. Your payment data will be processed in accordance with payment industry processing standards to provide the service you request and to fulfill our contractual obligations.

How we collect your data

We may collect your data directly or indirectly. When you actively share information with us by e.g. creating an account, contacting us or filling in a form on our website or a survey, we receive your data directly from you.

How long we keep your data

We will keep your data for as long as necessary to fulfill our purposes, to execute our contracts and to comply with any legal obligation. The retention period may differ per country based on applicable country laws.
To comply with applicable legal obligations, we will keep some of your data for a period up to 11 years, with variations per country as determined by applicable local laws. We determine an appropriate and reasonable retention period by considering the nature, the sensitivity and the necessity of your data.
We continuously strive to minimize the retention period of data where the purpose, the law or contracts allows us to do so. For example, in some countries data for the purpose of customer satisfaction is kept for no longer than 3 years. The data that we collect based on your consent will be processed until you withdraw your consent.

How we secure your data

925 Silver Jewelry takes the security of your data very seriously. We have implemented various strategies, controls, policies, and measures to keep your data secure. We keep our security measures under close review. We use safeguards such as firewalls, network intrusion systems and application monitoring. Where appropriate, we secure your data by using pseudonymization and encryption techniques when storing and transferring your data. We ensure that there are strict physical access controls in our buildings and certified data centers.
In addition, we are taking a number of ongoing measures to reduce risk, such as (but not limited to) training our employees regularly and organizing incident simulation exercises by our Cyber Defense Center.
The goal is to have a continuous IT system operation and to prevent unauthorized access.

Will your data be passed on

925 Silver Jewelry will only share or transfer your data in the course of carrying out the purposes outlined in this Privacy Notice, when permitted by applicable law and with appropriate safeguards.

We will transfer your data to the following category of recipients:

  • Business partners: transfer is limited to what is required (e.g. to ship your orders)
  • Public authorities: transfer is required by applicable law (e.g. to fulfil a legal obligation during order processing)

We respect your rights

Where applicable, data protection law provides multiple rights for you to exercise:

  • Right to access information
    You have the right to be informed on the information we hold on you.
    This includes the right to ask us supplementary information about the categories of your data we are handling, for which purpose, the categories of business partners to whom the data may be send to and your other rights regarding our use of your data.
    We will provide you this information within one month after your request in so far we are not affecting the rights and freedoms of another person by doing so.
  • Right of rectification
    You have the right to request a correction of any inaccurate data about yourself.
  • Right to object
    You have the right to challenge certain types of processing when based on legitimate interest, such as direct marketing.
  • Right to withdraw your consent
    You have the right to withdraw your consent at any time.
  • Right of portability
    You have the right to port your data to another controller. We will give you an export of the data you provided to us.
  • Right to erasure/be forgotten
    You have the right, in certain circumstances, to request a deletion of your data. Where your right to be forgotten is valid, and only if necessary, minimal data about you can be kept to ensure you will not be contacted again. If you use our services again, you will be handled as a new customer.
  • Right to restrict processing
    You have the right to request a limitation in the way your data is used.
  • Right related to automated decision making including profiling
    You have the right to request a review of automated processing. At this moment, 925 Silver Jewelry does not apply any automated decision making with legal consequences for you. In case it will be done in the future, we will do so in accordance with the applicable law.
  • Requests and complaints
    We will handle all your requests with the care it deserves. If we fail to provide you a satisfying answer, please contact us.

If we fail to address your concerns, you may send a complaint to your local Data Protection Authority.


Business partnersThird parties who provide services to us (eg: shipping partners, payment gateway providers)
Communication channel providersThird parties who provide us the use of their communication channels
ControllerThe data controller determines the purpose(s) and the means of the processing of personal data
DataAll personal data related to a person who can be identified or identifiable directly or indirectly